IABC Gift of Communication Berlin

Gift of Communication: Amplify Your Impact

The IABC’s Gift of Communication program empowers professional communicators to give back locally, showing the true impact of effective communication on organisations and communities. It’s a unique chance to expand networks, hone skills, and gain valuable experience.

At IABC, we believe in demonstrating—not just promoting—the value of great communication. Through Gift of Communication, we’re fostering a ripple of generosity, making a real-world difference.

We’re delighted to partner with Zalando, Europe’s leading online multi-brand fashion destination, to bring this event to Berlin, in the heart of Europe for our in-person event on Thursday 30 January 2025 with registration and breakfast starting at 8:30 am. The event will run until 12 pm with optional extended networking after.

Why Get Involved?

Gift of Communication pairs skilled professionals with non-profits and community groups, offering guidance on messaging, outreach, and strategy where resources are limited. Whether it’s online or in-person, you’ll work alongside passionate peers, contributing expertise to strengthen community connections and tackle communication challenges.

A Global Movement with Local Roots

Gift of Communication is part of IABC’s World Conference and thrives in local communities. From city centres to rural areas, this program bridges gaps and forges meaningful partnerships, uniting communicators with organisations striving to uplift their communities.

How It Works

It’s simple yet powerful: professionals volunteer to support non-profits in tackling communication and marketing obstacles, with options for single or ongoing engagements. Tailored pairings ensure each organisation receives the specific support they need, and early-career professionals work alongside seasoned experts, gaining valuable experience.

For our Zalando-Berlin 2025 event, we’ll be offering a 3-hour workshop session during a workday morning. At this stage, we’re planning for a day in the last week of January 2025.

Expect to put aside half a day to allow for:

• An introduction with workshop guidelines 15 min
• Session 1 (full briefing, issues, channels, resources, timeline and scope) 45 min
• A networking break with catering provided at Zalando 20 min
• Session 2 follow-on (“strategic on a page” recommendations & next steps with an action plan) 1 hour
• Coffee 10 min
• Summary learning with all participants to round out the experience 30 min
• Optional networking

Criteria for our Non-Profit Organisations

We welcome collaboration with organisations that fit the following criteria:

• A registered charity or non-profit organisation who would benefit from pro-bono communication support
• A senior leader who is seeking professional communication support and is able to attend the event in person
• No military affiliations

The Impact Speaks Volumes

Gift of Communication fosters collaboration and sparks innovation. Non-profits globally have praised the program for helping them engage audiences more effectively, develop essential messages, and boost confidence in their communication.

Join the Movement

Be part of this global initiative—organise an event in your region, incorporate Gift of Communication into your company’s CSR, or volunteer your skills to make a meaningful difference. By joining, you’re helping to empower communities and showcasing the transformative power of communication.

Contact us to get an initiative started in your city.

Get involved in our Berlin 2025 event!

Want to get involved? Please use the form below to register. There is a small cost for non-IABC members.

Non-profits, IABC Members and Zalando employees are free thanks to Zalando’s sponsorship.

Register before 27 January so we can make sure you are properly briefed before the event and can get the most out of the experience.

If you are a non-profit, we will reach out to you and get a briefing from you before the event so that we can pair you with the best communication professional to solve your communication challenges.

Eventbrite form not displaying? Please use this link to the Eventbrite: IABC Gift of Communication page so you can register as a communication professional or a receiving non-profit/ charity.
We look forward to seeing you there!