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IABC EMENA Online Connect | Measure what is important, don’t go down a rabbit hole

January 30 @ 11:00 am - 12:00 pm GMT

IABC Connect Sally Jackson and Mike Klein

Sally Jackson currently works for National Grid in the UK, heading up the Group Content and Channels team, and has almost 20 years of experience in colleague communications, change, and business consultancy across a range of industries. She is passionate about planning, measurement, and digital channels, and above all, creating engaging, simple, accessible, and audience-focused content. Sally has an interest in other European languages and cultures, has spent time studying and working in France, and is learning Spanish at present. She is also a fitness fanatic and is training to run her first marathon, in between running around after her two children.

Mike Klein, SCMP is a communication consultant based in Iceland, who focuses on strategic communication, research, and measurement, and is the Founder of #WeLeadComms. With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Mike has worked with large organizations in the US and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the US Department of Transportation. He is the former Regional Chair for IABC EMENA. Mike’s website can be found at www.changingtheterms.com.

About #WeLeadComms

#WeLeadComms is an ongoing global campaign to recognize the courage, initiative and leadership demonstrated by communication professionals on a daily basis. With more than 8000 followers and 650 honorees. #WeLeadComms recognizes communication leaders – at all levels of the profession – across geographic, professional and cultural boundaries. See more at www.linkedin.com/company/weleadcomms.

The session will be moderated by Michael Nord, SCMP, IABC EMENA’s Past Chair. Michael is based in Amsterdam where he runs his own communications consultancy.

Join Zoom Meeting

Meeting ID: 816 7485 1078

Passcode: 901731



Jan 30, 2024 11.00am London


11:00 London, United Kingdom, GMT
11:00 Lisbon, Portugal WET
12:00 Amsterdam, Netherlands CET
12:00 Barcelona, Spain CET
13:00 Cairo, Egypt EET
13:00 Bucharest, Romania EET
14:00 Riyadh, Saudi Arabia AST

Join us on Zoom!



January 30
11:00 am - 12:00 pm GMT
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