IABC EMENA Online Connect | Strategic Narrative Design

Join us for a hands-on webinar with leading author Frank Wolf to help you craft your brand narrative.

In today’s world, where ‘story’ and ‘narrative’ are often used interchangeably, understanding their distinction is more critical than ever for organisations aiming to create authentic connections with their stakeholders. In our October Online Connect you’ll learn how to:

1. Analyse the existing narrative landscape
2. Evaluate alternative narrative strategies
3. Craft your own strategic narrative
4. Develop a theory of change to bring your narrative to life

This interactive session will delve into the hidden power of narratives, using Artificial Intelligence as a key example to guide you step by step. Expect to walk away with actionable insights on transforming disconnected stories into tangible business impact!

Frank Wolf is Co-founder & Chief Strategy Officer of Staffbase, and author of ‘The Narrative Age’. With over 20 years of experience in communications and marketing, Frank has worked with organisations ranging from startups to Fortune 500 companies, helping them shape impactful communication strategies.

This LIVE session with Frank will take place on Wednesday, 2 October, at 1 p.m. CET. Please RSVP here to let us know you’ll be attending: https://us02web.zoom.us/meeting/register/tZUtf-Cupj4pG9JD2HnadLdZZ56HXMMgMT1S