- This event has passed.
Warsaw City Connect | IABC EMENA – October 2026
Networking and inspiration for employer branding and communication professionals
Join IABC EMENA and BNP Paribas Bank Polska for a morning of presentations, discussion, and networking with communication professionals.
Agenda
– Networking and coffee
–
Welcome, Bank BNP Paribas, IABC EMENA.
– Employer Branding Is Not a Logo on a Mug. It’s Communication Edyta Sander
EB strategy is only as good as its execution through communication. Every message — job ads, LinkedIn posts, rejection emails, manager feedback — either builds or breaks the employer brand.
– Are we telling everyone’s story except our own? Lucy Eckley
We spend our careers helping other people and organisations tell their stories. Yet we rarely pause to articulate our own – what we stand for, what makes us distinctive and where we’d like our careers to go next. The result is a gap: between the value we create and the value others see. This gap doesn’t just affect our career opportunities. It can limit our influence with leaders, keep our teams positioned as order-takers rather than strategic advisers, and undermine the perceived value of our profession. In this interactive and practical session, Lucy will explore why brilliant communicators often struggle to articulate their own value – and what we can do to tell a story that makes our contribution, expertise and impact clear.
– Coffee break
– LEGO® Serious Play Mini-Workshop
Participants will see why building models often leads to more open and meaningful conversations than traditional brainstorming. They’ll leave not only with a set of special Lego bricks, but also with hands-on experience with the method and inspiration on how to use it in internal communication—whether implementing changes, engaging teams, leading workshops, or building a common language within the organization.
Edyta Sander is a highly regarded specialist with over 16 years of experience in recruitment marketing and employer branding. As a lecturer in the postgraduate program at AGH University of Science and Technology in Kraków, she teaches courses on designing image campaigns and employer branding strategies. She also co-organizes the #EBMASTERS meetings, which have become a key event for employer branding enthusiasts in Poland.
As a practitioner with many years of experience and the author of award-winning strategies, Edyta offers a unique combination of theoretical knowledge and practical tools. Her presentations and workshops are not only inspiring but, above all, provide concrete solutions that can be implemented immediately.
Lucy Eckley is founder and director of strategic communications consultancy Build Your Brand Story. She helps independent consultants build a unique story so they can stand out in their industry, get hired by their ideal clients and grow their expert status.
Grażyna Borkowska is an expert in internal and external communications for companies and individuals. With over 20 years of experience—previously in national media—she specializes in developing communication strategies and implementing them effectively. She advises on and presents solutions in the fields of communication, public and media relations support, product PR, and building expert credibility within the industry and the media. Specializations: PR, internal communication, product communication, personal branding. LEGO® Serious Play® facilitator and co-author of the book *The Energy of Women*.