Warsaw City Connect | IABC EMENA

Join IABC EMENA and BNP Paribas Bank Polska for a morning of presentations, discussion, and networking with communication professionals.

Agenda

09:00 AM – 09:30 AM
Networking and coffee

09:30 AM – 09:35 AM
Welcome: Izabela Tworzydło, Corporate Communications Director at BNP Paribas Bank Polska, and Edyta Blachowska, IABC EMENA Warsaw Lead

09:35 AM – 10:00 AM
From planning to crisis communication: The role of the communicator in supporting business, Zuzanna Puk, Senior CX Engagement Specialist at Allegro

10:00 AM – 10:45 AM
From support to strategic: How to turn your comms role into a career of impact, Ruxandra-Laura Bosilca, PhD, SCMP®, IABC EMENA Board Director

What does it take to move from a “support” function to a strategic communication role? Drawing on 13+ years of communication leadership across four countries, Ruxandra-Laura Bosilca challenges how we think about the value of communication in organizations. She’ll explore what it takes to go beyond execution and step into influence: connecting your work to business outcomes, shaping decisions early, and becoming a trusted advisor to senior executives. You’ll walk away with practical, ready-to-use ideas to make your work more visible, more strategic, and more impactful.

10:45 AM – 11:00 AM
Break

11:00 AM – 11:30 AM
Discussion: Best practices and knowledge sharing

11:30 AM – 12:00 PM
Networking