How to Build a Thought Leadership Strategy your Leadership will Fund

Overview

Learn to build a thought-leadership strategy that activates your experts, earns attention & gets leadership buy-in.

How to Build a Thought-Leadership Strategy Your Leadership Will Fund

Your organization knows more than it publishes. Everyone agrees the experts should be writing more — and somehow nothing comes out. Or what does come out reads like a brochure.

This webinar is for internal and external communicators who want to change that. You’ll learn how to design a thought-leadership strategy that draws ideas out of your subject-matter experts, earns the audience’s attention, and supports the business goals leadership actually cares about.

For internal communicators: practical ways to engage your SMEs, get them writing, and turn their knowledge into material teams across the business can use.

For external communicators: how thought leadership builds visibility, reputation and trust — and how to win the leadership buy-in (and budget) to do it properly.

You’ll leave knowing how to:

• Activate subject-matter experts and turn their thinking into stronger internal and external content.
• Design a thought-leadership strategy aligned to business goals and audience needs.
• Make the case to leadership by showing how thought leadership drives visibility, influence and trust.

About Rhea Wessel

Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership.

Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas to become an IP-driven company.

As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. Later, as a writer for companies, she has penned and edited thousands more stories across 30 industries.

Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.

Her first book, Write Like a Thought Leader, was published in 2022. Rhea’s next book, Thought Leadership for Small Firms: How to use AI to punch above your weight, will be available in 2026. Rhea is a board member of the Global Thought Leadership Institute (gtli.org).